Getting Your Website
Search Engine Marketing
Search Engine Marketing provides the key foundation for all Internet
marketing programs. For visitors to find and access the site, the site
needs to be visible for client base. Search Engines are the #1 way web
surfers locate services and products. Without a methodical approach
to generating traffic from search engines and online directories, your
site will not be visible to your clients. To be top ranked and #1 often
takes results of searches, this is represented by appearing under key
phrases that best represent your services/products . Outcome-the result
of hard work not luck.
Diversified methods that The Dave Lapierre Group incorporates are:
Website Review - Dave Lapierre would begin your customized optimization
process by a review of your website in the following areas: website
architecture, technology, html source code and content
Keyword and Phrase Development - Selection of key phrases optimize
your website and can be an extremely challenging task. With only 3 to
5 key phases to select from, chronological order is an important priority
to the success of your website. Dave Lapierre has developed varies processes
to assist with the most crucial first step in Search Engine Marketing
Review - Perform a review of competitor/partner sites to establish
their maturity in search engine optimization and current positioning.
It is beneficial to review their key word choices.
Paid Traffic Analysis - Determination of the need for 'paid traffic
generation' programs, Set-up of media accounts, keyword selection, and
- A variety of submission tagged URL's, view results into search engines
such as AOL, MSN, Yahoo, Looksmart, Google and Open Directory, among
others. Submission or update requests to other free online directories
available. Paid submissions recommendations made
Monthly, Weekly and Quarterly Reports - Detailed reports which provide
all your current search engine listings. An added benefit to these reports
are detailed information that monitors the progression of your website
and the amount of subsequent submissions targeted.