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Dave Lapierre

Website Programs and Services

Search Engine Marketing
A complete Search Engine Marketing Report providing the foundation for all Internet marketing programs. Development of a methodical approach to generating traffic from search engines and online directories.

Website Review: Review of your website in some of the following areas: website architecture, technology, html source code and content

Keyword and Phrase Development - Choosing which key phrases optimize your website. Choose 3 to 5 to focus on and have to put them in a priority order.

Competitor Site Review - Perform a review of some competitor/partner sites to establish their maturity in search engine optimization and current positioning. Also to review their key word choices.

Paid Traffic Analysis - Determination of the need for 'paid traffic generation' programs, set-up of the media accounts, keyword selection, and bid management.

Hand Submission Campaign
- Submission of the tagged URL's to the top search engines such as AOL, MSN, Yahoo, Google and Open Directory, among others. Submission or update requests to other free online directories.

Regular Reports - Reports showing all your current search engine listings and then the progression that your website has made with subsequent submissions.

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Covering Massachusetts, New Hampshire and Rhode Island
8 West Street, Worcester, Massachusetts 01609    508-753-1499